How to Make Storytelling Work for Your Brand

  • Home / Search engine / How to Make…

How to Make Storytelling Work for Your Brand

How to Make Storytelling Work for Your Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kyle Gray

Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine . He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing.

Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to build their businesses with content marketing, manage remote teams, and scale up their businesses.

Gray got his start as the content manager for WP Curve and helped expand the blog from a single contributor to a multi-person team of guest writers with documented systems and strategies. He helped the startup grow to nearly 1 million in annual recurring revenue .

Questions I ask Kyle Gray:

How has your personal story influenced your approach to storytelling?

How important is visual storytelling?

What role does your audience play in your story?

What you’ll learn if you give a listen:

Why storytelling is a central part of marketing today.

What people misunderstand about storytelling.

How to do storytelling well.

Key takeaways from the episode and more about Kyle Gray:

Learn more about The Story Engine

Buy The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing

Access the infographic

Follow on Twitter

Connect on LinkedIn

Follow on Facebook

Follow on Instagram

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by AXA Equitable Life .

It’s time we start giving life insurance the credit it deserves. That’s because  life insurance can   be so much more than protection for  you  and your family.  It can also help  you live, keep, and  potentially  build more  cash value over time . To learn  how , go to  www.AXA.com .

Disclosure:  Life insurance is issued by AXA Equitable Life Insurance Company, New York, NY 10104 or MONY Life Insurance Company of America (MLOA), an Arizona Stock corporation with its main administration office in Jersey City, NJ and is distributed by AXA Distributors, LLC.

Today only save up to 25% off your total projects cost.

We will take a look at the scope of your project and give you a discounted quote